Assignment: Consumer Behavior Presentation
Determine a new market for an existing product and submit your concept in the form of a 15- to 20-slide Microsoft PowerPoint presentation.
You will first need to select a product on which to base your presentation. You may wish to view the Choosing a Product - Topic Selection Capella multimedia presentation linked in the Resources for information on how to choose a product to use in your presentation.
Once you have selected a product, create a presentation that completes the following:
• Describe the product or service you selected.
• Examine and describe the market segmentation information. This includes the demographics and psychographics of the existing customers for this product.
• Assess ways the product would have to be adapted to meet the needs of the new customers.
• Describe the demographic profile of the new customers.
• Describe the new market segment you plan to reach.
• Develop a strategy for pricing this item to attract this new clientele.
Your presentation should comply with the following format and style requirements. Tutorials for using Microsoft PowerPoint are available in the Supplemental Resources in the left navigation menu.
Length: 15 to 20 PowerPoint slides.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.