Describe the deductive (direct) approach and then analyze the following letter. Pinpoint its strength and weaknesses based on what you’ve learned about writing the good/neutral news messages.
Dear Mary Kendall: We never expected to ever have to implement the disaster contingency plan we established with you a few years ago. The strange twists of fate that caused the levy to fail plunged our company into potential chaos. I am pleased to see that your company effectively implemented the recovery plan as promised. I would like to thank you and your company for your assistance in getting our office relocated after the break in the levy flooded our building. We appreciate you and your team arriving so quickly and working “around the clock” to obtain new furniture and restore our computer systems. Please communicate our appreciation to your team for their efforts.