Describe the decision maker in the organization


Assignment:

Why are cases used?

Cases enable you to learn by doing and by teaching others. What you learn becomes deeply ingrained and stays with you. The repetitive opportunity to identify, analyze and solve a number of issues in a variety of settings prepares you to become truly professional in your field of work.

The Three Stage Process of Learning with Cases

1. Individual Preparation (should take about half of the total time dedicated to each case)

2. Small Group Discussion (should be a short period of time where you discuss your point of view with a small group of peers. You are encouraged to discuss this case with your peers prior to the formal large group discussion)

3. Large Group Discussion (should take about half of the total time dedicated to each case. This is the time in the classroom in a large group discussion where the question presented in the case is resolved by the entire group)

Q: "If you we in the position of the main decision maker in the organization presented in the case, what would be your analysis of the situation described and what action would you take and why?"

Attachment:- Case Preparation Worksheet.rar

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Marketing Management: Describe the decision maker in the organization
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