Question: Do cultural dimensions correlate with purchase decisions? In this report, you will set out to address this question. USING THE SPSS SPREADSHEET, you will create an empirical journal article, much like the one you critiqued as your Unit 3 Individual Project.
THE REPORT: 1. Provide a general research background on consumers' motivation to buy.
This portion of your paper will be 1 -2 pages in length and must be based predominately on articles from the library's full-text databases.
2. Describe the data collection process. (This may be taken from the U4 Group project, as long as it is written in 3rd person).
3. Demographic Charts & Tables:
- Pie Chart for Gender (add a written description below it)
- A chart for Age (add a written description below it)
- Descriptive Statistics of the 6 Factors (add a written description below them)
4. Four (4) Hypothesis Tests (one of which must be a regression)
- Write out a Null & Alternate Hypothesis (alpha = .05)
- Run the test, state the decision rule
5. Apply the research to the findings of your study. What are the implications for marketers?
The assignment requires the use of ARTICLES from the library's full-text databases. Articles are found in periodicals. These are not to be confused with eBooks or Reference Books. The best databases for Marketing: ABI Inform Global, Academic Search Premier, Business Source Premier, Masterfile Premier, and PsycArticles (in some cases). You should steer away from databases that focus on Books, including reference books, like: Credo Reference, eBrary, NetLibrary, or Oxford Reference.
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.