Marketing Plan Analysis Paper
For this assignment you will use information from the assigned readings and in the Elements of a Strong Marketing Plan checklist in the FTE content to assess the elements of a marketing plan.
Read the Marketing Plan for Peopleahead.com shown in the text Chapter 2A Appendix. Do not copy or quote material from the Peopleahead.com plan but, in your own words, provide the following information based on your review of this plan.
• Describe the customer need or want addressed in this plan.
• Describe the customer(s) that share the described need. Include a description of market segments and targets, characteristics or demographics shared by these customers.
• Describe the competition and external market conditions that indicate the plan is feasible.
• Describe the company strategy and internal capabilities that indicate the company can address the customer need.
• Briefly provide a summary of the marketing mix solutions that will provide value to the customer.
• Review the control and financial summaries and assess whether the plan is financially viable.
• Define the social responsibility or ethical elements of the marketing plan.
• Identify sections of the marketing plan that you believe provided the most important or relevant information and state why.
• Identify sections of the marketing plan where information may have been incomplete or missing and state why it is needed.
write your own definition of marketing in one or two sentences.