Describe the current state of the airline industry


1.Describe the current state of the airline industry and analyze what an airline can do to be successful in the current industry climate.

2.Perform a SWOT analysis for Southwest Airlines.'

3. Assess the competitive position of Southwest Airlines by completing a competitor profile for Southwest airlines and at least two of its major competitors.

4. What alternatives does Southwest Airlines face to address the problem of declining financial performance?

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Marketing Management: Describe the current state of the airline industry
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