Independent Component Assignment
I would need this by Saturday morning 10:00 AM EST. Can you help?
Instructions for the Independent Component
In this project, students will design a Customer Loyalty Program for Dominican College.
"Customer loyalty" is another way of talking about "brand loyalty," which is the degree to which a consumer prefers your product over competitors' products. For example, why does Nike enjoy greater "customer loyalty" than Adidas (also an excellent firm with superior products), or the iPhone enjoy greater customer loyalty than Android (provides basically the same benefits, but at a lower price) ?
In creating your Customer Loyalty Program for Dominican College, you are basically trying to get students to "prefer" DC over competing institutions. What are the positives of attending DC, and what are the negatives ? In your program design, address the Marketing Mix elements (or 4Ps). For example, describe the "product" that DC sells, address the "place," the "promotion" and the "price." What can be done to provide greater satisfaction with these elements of the Marketing Mix to build greater loyalty ? Your recommendations must be realistic and within the realm of possibility - in other words, you cannot say: replace Casey Hall. But you could recommend changes in certain procedures, the way the College positions itself to internal and external audiences, things that could make the everyday experience of being a student here more joyful, inspiring, or just easier ?
In a nutshell. what this project is asking you to do is to do is to look at a product from a critical perspective and try to understand how that product can be made more desirable to the target audience.
Important proviso:
You cannot make recommendations out of context; basically, any suggestion that you make needs to be supported by describing the current situation, why it is lacking, and why your recommendation "improves" the product.