Homework
Read the case study, Revitalizing a Brand.
Instructions
Write a 4 to 6 pages paper in which you:
a. Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.
b. Conduct a Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.
c. Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).
d. Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services. Determine whether or not Plaza Home Health Services should apply additional best practices to its current branding and communication strategies. Provide a rationale and support for your response.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework:
a. Determine whether a healthcare organization should integrate additional best practices into its branding and marketing communication strategies.