1. You are GM and you manufacture some technology product. Now there is an opportunity to launch a brand new revolutionary product that has huge potential to capture market and profit a great deal. Should you utilize project management skill? How will you use line, staff and matrix management techniques that you have been taught?
2. Summary: What changes could you make to the Red Cross to increase market share, number of individuals served, community awareness, etc.
3. Describe the current branding used for Red Cross. What recommendations do you have for changes?