Discussion Post: Tackling a Crisis Head-on
Go to The Wall Street Journal menu item and find an article about a crisis that occurred at a specific organization in the last year.
Considering the course materials, answer the following:
a) Describe the crisis faced by the organization.
b) What communication tactics did the organization use to address its crisis? Refer to Jack and Warren's guidance for dealing with crises.
c) To what extent, if any, was the organization's crisis communication plan effective?
d) If you were a senior leader in the organization, would you have responded differently? Why or why not?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.