Describe the country-of-origin effect, Marketing Management

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Describe the country-of-origin effect

Discuss the below in detail:

Q: Explain with examples, the country-of-origin effect. In your opinion, does change of " country ownership" have an effect on the product perceptions and attitudes? (for example think of IBM's PCbusiness being acquired by the China-based Lenovo.)

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Marketing Management: Describe the country-of-origin effect

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Marketing Management: Describe the country-of-origin effect

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