Problem: The contents of the collective unconscious are called archetypes or ancient types, preexistent forms that are innate and represent psychic predispositions that lead people to apprehend, experience, and respond to the world in certain ways (Jung, 1959a). Jung believed that the existence of archetypes is due exclusively to heredity. One prominent archetype comes as close to Freud's id as Jung gets. The shadow is the underside of the personality, the inferiorities of the person that are emotional in nature and too unpleasant to willingly reveal (Jung, 1959a). Jung believed that the shadow is a moral problem for the ego because it may resist moral control. This resistance may be bound up in projection-a person sees some of her or his unsavory qualities in other people. Rewrite. Need Assignment Help?