Describe the concepts of e-marketing and e-crm, Marketing Management

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Describe the concepts of e-marketing and e-crm

Problem

i. Describe the concepts of e-marketing and e-CRM. Then provide an explanation of the relationship between e-marketing and e-CRM.

ii. Understand the concept of CRM models: The LPS Model and Payne and Frow's 5 - Process Model. Then explain the similarities of the two models!

iii. Describe the relationship between trust and trust in the concept of relationship quality!

iv. Describe the relationship between satisfaction, loyalty and business performance. Then, what can you conclude from this relationship?

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Marketing Management: Describe the concepts of e-marketing and e-crm

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Marketing Management: Describe the concepts of e-marketing and e-crm

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