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Describe the concept of benchmarking provide and example of

1. Compare and contrast the engineering perspective and the marketing perspective of quality.

2.what is meant by the phrase cost of quality? How can this phrase help a firm address its quality concerns?

3. what are the quality costs when you hard drive crashes?

4. Describe the concept of benchmarking. Provide and example of how a restaurant could use benchmarking to improve performance. Which company would be used as a benchmark organization for this restaurant?

5. explain the customer-driven quality cycle. what are expected quality, actual quality , and perceived quality?

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