Assignment: Strategic Marketing Plan Report
Objective:
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development of a strategic marketing plan.
Expectations:
Assume that you have been hired as VP of Strategic Marketing for Seventh Generations. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P's of marketing. You will also present the strategic marketing plan to the board of directors of the selected company.
The Strategic Marketing Plan should follow the outline below:
1 - Title Page.
2 - Table of Contents.
3 - Executive Summary.
4 - Company's Background and/or Problem.
5 - Situational Analysis.
• PEST Analysis.)
• Competitor's Analysis (Strengths, Weaknesses, Positioning and Market Share).
• Complete SWOT Analysis and SWOT Matrix.
• Develop at least 3 Competitive Advantages based on SWOT analysis.
• Develop a Strategic Focus from the most sustainable competitive advantages.
6 - Describe the Company's Vision, Mission and Values.
7 - Segmentation and Target Market.
• Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.
8 - Marketing Mix & Implementation Plan.
• Development of Product Strategies aligned with Strategic Focus.
• Development of Pricing Strategies aligned with Strategic Focus.
• Development of Distribution Strategies aligned with Strategic Focus.
• Development of Integrated Communication Strategies aligned with Strategic Focus.
• Development of Implementation Plan.
9 - Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.