Assignment:
Research a recent newsworthy event that questioned the ethics of a company.
Write a 350 to 700 word paper (not including title and reference page) on the event you have chosen.
Explain the situation of the event.
Describe the company's ethical obligation in their communications to the public.
Answer the following questions:
- Did you find any evidence of communications to the general public?
- How effective was the communication in terms of establishing credibility?
- If not, what approach would you suggest the company take to communicate to the public to gain credibility?
- Cite and reference at least two sources.
Format your paper consistent with APA guidelines. Use one of the templates for APA papers provided in the Center for Writing Excellence.