· Describe the company you chose (give an overview/history)
· Examine the company's core business/industry (also identify trends)
· Identify the type of products or services the company provides (describe the problems these products/services solve)
· Identify the company's mission (discuss the value of a mission statement to the employees)
· Describe the industry of the chosen company and identify the company's #1 competitor in that industry.
· Identify the 4 Ps (product, price, place, promotion) of the product/service you will use in this project.