Problem: Select a U.S.-based company and a product or service that it produces. Assume this company is seeking to introduce the product or service into another country of your choosing. The product has been successful in the United States and in Europe.
For: Burger King
1. Briefly describe the company and product/service.
2. Analyze the designated foreign market with a focus on the different cultural areas that could impact on IMC activities.
3. Develop a creative IMC concept to position your product in that country.
4. Describe how your IMC will appeal to customers in your chosen market.