We all know that technology has changed the way we work, the way we play and the way we live. We sometimes just don’t realize how much. Changes can be very, very subtle. We all have some sort of mobile or hand held device. Some of you have several! These devices have also changed the way we work, the way we play, the way we live. No longer do we have just portable phones or that allow voice and text. These devices do much more than just allowing us to check email. We have smart phones and tablets that operate the same as any PC. We are no longer tied to a desk! We can work anywhere, any time. These digital devices allow us to communicate instantly, anywhere, any time.
Let’s take a look at the introductory case at the very beginning of Chapter 1: Shortening Lines at Disney World: Technology to the Rescue. We don’t normally think of Disney World being a high tech operation, but this amusement park is certainly cutting edge. Read this short case and respond to the following questions. Remember to write in complete sentences.
1) Describe the “command center” at Disney.
2) Explain how Disney uses “Move it! Shake it! Celebrate it!”.
3) How are information systems improving operations at Disney?
4) Give an example of two management decisions that are improved and streamlined by Disney’s information systems.
5) Disney is not in a position to expand the park and the park holds only so many people at one time. This means Disney must increase revenue by adding to the customer experience. How is Disney increasing the restaurant and food service revenues through information services?
6) What are some applications for hand held devices that Disney provides customers?
7) Assume you are a business or MIS manager at Disney World. Think of a new use or application for video, digital or a mobile device that would help Disney to increase revenue and the customer experience.
Insert your answers directly under each question.