Describe the characteristics of the next car you will buy. Next describe the characteristics you think each of the following would want:
(1) a 55-year-old bank president,
(2) a 23-year-old, single male blue-collar worker,
(3) a 30-year-old married, no children, female, school teacher, and
(4) a 35-year-old couple, both working at professional jobs, with five preteenage children.