Discussion Post: Consumer Behavior
Principles of Marketing.
After completing the assigned readings (Chapter 3: Consumer Behavior) answer the following discussion questions.
• Outline the types of physical factors companies try to affect and how they go about it.
• Describe the buying patterns women exhibit versus men.
• What are some of the consumer lifestyle factors firms examine? Discuss why they are important.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.