Homework: Business Strategy
This homework is designed to familiarize you with the four corporate-level strategies- concentration, vertical integration, related diversification, and unrelated diversification. Please read Chapter 6 in the textbook, review the lecture notes, and do some preliminary research on these four corporate-level strategies and analyze a hospitality company's corporate-level strategy.
Specifically, answer the following five questions:
i. Briefly describe the business-unit strategy of concentration;
ii. Briefly describe the business-unit strategy of vertical integration;
iii. Briefly describe the business-unit strategy of related diversification;
iv. Briefly describe the business-unit strategy of unrelated diversification; and
v. Apply your understanding of the four corporate-level strategies to analyze a hospitality company that you worked at, are currently working/interning at, or are interested in working for after you graduate. What is its corporate-level strategy? What made you conclude that this company is employing this strategy at its corporate level?
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.