Describe the business research process followed in the, Marketing Management

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Describe the business research process followed in the

Write a 700- to 1,050-word summary:

Describe the business research process followed in the study in the article.

• Identify the research problem and the research method used.
• Discuss how the research is solving the problem within the chosen functional area.
• Identify other potential applications using business research within this functional area or related areas.

Format your paper consistent with APA guidelines.

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Marketing Management: Describe the business research process followed in the

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