Business research process
Resources: The University Library or the Electronic Reserve Readings
Find an article in the University Library that contains a research study in the functional area of your own job or a functional area you desire to be a part of someday.
Write a 700- to 1,050-word summary:
Describe the business research process followed in the study in the article.
• Identify the research problem and the research method used.
• Discuss how the research is solving the problem within the chosen functional area.
• Identify other potential applications using business research within this functional area or related areas.
Format your paper consistent with APA guidelines.
Review the chapter
Customer Switching Behavior in Service Industries:An Exploratory Study
by:Susan M. Keaveney