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Describe the brands current pricing strategy

Discuss the below:

Pricing Strategy

Q1. Describe the brand's current pricing strategy (Pricing objectives and strategy relative to its stage in PLC, price range, elasticity of demand, any discounting) What factors drive the price the most? How does the buyer assess value? Is there price competition in the industry? If so, how have they responded to price fluctuations?

Q2. Identify strengths and weaknesses of the brand's pricing strategies and provide recommendations for improving the pricing strategy.

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Marketing Management: Describe the brands current pricing strategy

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