Case Scenario: LINC PEN AND PLASTICS LIMITED: CREATING A BRAND FROM A NEW PRODUCT
Using the case study linked above
Q1. Describe the brand mantras of Pentonic in terms of brand function, descriptive modifier, and emotional modifier. Evaluate the brand mantras of the brand using three criteria: communication, simplicity, and inspiration.
Q2. Keller's brand resonance pyramid (BRP) model consists of four steps with six brand building blocks that must be intact in order for a brand to reach the top of the pyramid. Apply the BRP model to Pentonic, looking at each step and building block in detail.