Describe the brand mantras of pentonic
Problem: Describe the brand mantras of Pentonic in terms of brand function, descriptive modifier, and emotional modifier. Evaluate the brand mantras of the brand using three criteria: communication, simplicity, and inspiration.
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Bring another hotel into this discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base
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Question: Apply the BRP model to Pentonic, looking at each step and building block in detail.
Describe the brand mantras of Pentonic in terms of brand function, descriptive modifier, and emotional modifier.
Problem: What is reverse innovation business model?
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Illustrate and briefly discuss the differences between the franchisor and franchisee. Describe the two alternatives to franchising.
Perform an analysis of the company's advertising. Pay particular attention to the use of semiotics - examine the symbols used within the ads
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