Describe the beverage you will produce


Discussion: "Company Description and Mission Statement"

Throughout this course, you will develop a series of written papers and projects that you will later combine into a complete business plan for a Non-Alcoholic Beverage (NAB) company.

For this discussion, you must first review the NAB COMPANY PORTFOLIO.

The portfolio contains the company parameters and details you must follow when developing your company (Note #1, page 4).

All the discussions and assignments in this class will be focused on the Non-Alcoholic Beverage company you create.

For this discussion, please respond to the following:

1. Create your Non-Alcoholic Beverage company name and explain the significance of the name.
2. Describe the beverage you will produce (key ingredients and any flavors you will offer).
3. Develop your company's Mission Statement.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the beverage you will produce
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