Problem: After watching Robin Bondy's guest lecture, share your thoughts about R.A.C.E.:
1) Describe the benefits of using R.A.C.E. when planning a PR campaign.
2) Describe a scenario, using a real-life organization, where R.A.C.E. can be applied.
3) Use that example to expand on each of the 4 steps of R.A.C.E.