Assignment: Selling
Favorite brand: Coke
You are a new sales representative for your favorite product, and you are attempting to fill your pipeline with sales leads.
1. Explain the common basic terminology used in professional sales.
2. Explain the importance of FAB. Create a FAB chart of 10 characteristics of your favorite product.
3. Describe what each of the four key characteristics of a brand has to do with selling
4. Explain how key performance indicators (KPIs) help gauge the productivity of each salesperson.
5. Describe the role of sales in everyday life and within an organization.
6. Describe the benefits of three prospecting sources.
7. Describe how the sales funnel applies to qualifying and prioritizing prospects.
8. Describe customer relationship management (CRM) system and provide an example of how it is used by a professional salesperson.
9. Demonstrate a basic understanding of the characteristics and skills of a successful sales professional.
10. Describe at least three characteristics of a good salesperson. Explain which you have now and which, if any, must be developed.
11. Describe consultative selling and explain how it is different from transactional selling.
12. Discuss the sentence, "Salespeople are communicators, not manipulators." Explain what it means and why it's important to know in sales.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.