Homework: Market Research Essay
Instructions
The purpose of this essay is for you to demonstrate a comprehensive understanding of the marketing research process. Having a clear understanding of the marketing research process can lead to more accurate results when presenting to your clients.
For this homework, compose an essay that examines this topic. Your essay should contain a brief introductory and conclusion section. Your essay should also do the components below:
i. Describe the basic types of research design.
ii. Explain the differences between quantitative and qualitative research.
iii. Elaborate on how the types of research design contribute to the marketing research process.
iv. Describe each step of the marketing research process, and provide examples on how each step helps the researcher find solutions to the marketing research problem.
v. Discuss the activities and tasks performed by those in the marketing research industry.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.