Marketing Assignment
o Identify and discuss similarities and differences between a consumer market and business market.
o Identify the specific components of a market segmentation strategy and discuss the strategic and economic importance of each component.
o List the major elements of a sales force program and describe the purpose of a sales force program.
o Describe the basic steps of selling models.
o Discuss the process and economic importance of a customer relationship management (CRM) program.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.