Describe the attributes of the segments in your area


Discussion

Companies use different resources to learn more about the specific market segments they plan to target. Using the resources in this module, search for information using a zip code of your choice. Some options to consider include Beverly Hills 90210, Las Vegas 89101, Miami Beach 33139, or Manchester, NH, 03101. First, enter your chosen zip code to access information about that area. Review the information provided about the area. In your initial post, describe the attributes of the segments in your area and what strategies marketers should use if they were trying to reach someone in this area.

In your responses to classmates, compare segments and draw similarities and differences between the marketing strategies.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Describe the attributes of the segments in your area
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