Question 1: Describe Tesco and Sainsbury's business-level strategy.
Question 2: Explain if you think the strategy is appropriate to offset the forces in the industry. Recommend any changes you believe should be made.
Question 3; Describe any challenges you foresee.
Case 27 Tesco versus Sainbury's: Growth Strategies and Corporate Competitiveness weblink:
https://www.ifb.unisg.ch/de/Lehre/Fallstudien/~/media/Internet/Content/Dateien/InstituteUndCenters/IfB/Lehre/Lehrbuecher%20und%20Fallstudien/Case%20Studies/Tesco_308-065-1S_Inspection%20Copy_C_en.ashx