Marketing Plan on Power Point slides
select a company (Marvel Comics Spider Man) and one of its specific products or services, for which you will prepare a marketing plan.
Analysis of the current situation on Marvel Comics Spider Man
Part 1: Approximately 25-30 slides
A. Current Marketing Situation
1. Market description
1 Segmentation (describe target market using segmentation characteristics)
2 Marketing targeting strategy
3 Value proposition
4 Factors influencing consumer behavior of the primary target market
5 Buyer decision process of the primary target market
2. Product review
1 Levels of product/service
2 Type of product/service
3 Product/service life cycle
4 Benefits/features analysis
5 Differentiation
6 Branding strategy
3. Competitive review
1 Competitive analysis
2 Market share
3 Competitive positions and roles
4 Strategic sweet spot
5 Positioning
4 Distribution review
1 Current supply chain members and roles
2 Value-delivery network analysis
3 Current type of distribution strategy
B. Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT)
1 Microenvironments
Macroenvironments
Part 2: Approximately 20 slides
Incorporate all comments provided by your faculty member in Part 1; continue with your marketing plan by completing the following sections:
C. Objectives and Issues
1. Statement of marketing objective(s) (for first year only)
2. Issues that may hinder marketing objectives
D. Marketing Strategy Recommendations
1. Positioning strategy
2. Product/Branding strategy
3. Pricing strategy
4. Distribution strategy
5. Marketing Communications objectives
6. Marketing Research
E. Action Programs
1. IMC
2. Message design, content, and structure
3. Media choices
4. Promotion mix tools
F. Budgets
1. Objective/task method
G. Controls
1. Metrics needed to monitor marketing plan progress
Finished product: Put it all together by incorporating changes to Part 1 as suggested by your faculty member's feedback, and then add your title slide, an index slide, an executive summary slide, endnotes, and a bibliography.
Marketing Plan Term Project Submission Requirements for Parts 1 and 2
Length. Minimally, you should have at least one slide per topic, plus your title page and source page(s).