Disucssion: International Marketing
Based upon the pricing concepts you read about in Chapter 11, select one (1) price type or strategy that you would use for the shoes you'll export to your selected country. Describe the strategy and why you believe it is most appropriate in this situation. Next, describe the type of retailing operation, as described in Chapter 12, that you will use to sell your shoes. Be sure to include information about the supply chain that you will use to get the shoes to the chosen retail operations.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.