Assignment:
Challenges to Industry Giants
In your lifetime, do you think companies such as Coke, McDonald's, or Google will be overtaken by new, entrepreneurial companies? In a 200-250 word response, indicate why you selected your answer.
Industry Change
Select an industry. In a 250-300 word response, describe the strategic turning points that caused change in the industry. Identify and describe how one company within the industry successfully reacted to the need for change.