1) Describe Spotifys strengths and weaknesses, what distinguishes it from the competition, the opportunities, and threats in its environments (SWOT Analysis)
2) Compare Spotify to illegal and free platforms. What are the advantages that prompt users to subscribe to Spotify. Use Exhibit 1 Comparison of the main online music streaming
services and also add any that you use ie itunes etc. How can Spotify leverage these competitive advantages? What else could they do to be more competitive?
3) Evaluate Spotifys Financial Performance. Are they doing well? Support your position using the financials provided in the case