Discussion:
1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
2. How do low-involvement decisions differ from high-involvement decisions in terms of relevance, price, frequency, and the risks their buyers face? Name some products in each category that you've recently purchased.
3. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.