The retail food industry has seen some significant changes recently. The typical weekly trip to the local supermarket for groceries was the primary way of buying food for many years. Where, how, what, and how often many people buy food is very different now.
1. Do some research on what changes have happened in this industry. What are some of the factors that have contributed to these changes?
2. Describe some of the many options available for buying "food" today. What are the pros and cons?
3. What is the significance of the recent news that Amazon will be buying Whole Foods for $13.7 billion.
4. Assume you are the Marketing/P.R. Director for a local supermarket chain. What suggestions would you have for improving your company's market share?