Describe small business marketing.
Identify the components of a formal marketing plan.
Describe the characteristics and value of a strong management team.
Identify and explain the six forms of legal organization discussed in the text.
Identify and explain the general considerations affecting the choice of a business location.
Explain how efficiency can be achieved in the layout of a physical facility.
Describe the purpose and content of financial statements.
Describe the various sources of financing available to small firms.
Explain the choice between debt financing and equity financing.
Identify the key characteristics of consumer behavior.
Explain product strategy and related concepts.