Describe relationship between brands and consumers, Other Management

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Describe relationship between brands and consumers

Assignment task:

After watching 1) Bruce Philp's thoughts on brands, and 2) the summary of Naomi Klein's book No Logo, what are their major points of disagreement regarding the relationship between brands and consumers? What points do they seem to agree on regarding the relationship between brands and consumers? What points from each do you agree or disagree with and why?

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