PPT Problem
You will take on the role of marketing manager of a major corporation. Your internal market research team needs assistance with market research report writing. Prepare a PowerPoint Presentation instructing how to compile a written market research report. The PowerPoint Presentation should include the following:
• Explain the purpose of the company spending marketing dollars on marketing research.
• Describe recommendations on the format of the report.
• Identify each part of the market research report and the rationale for including them in the report.
• Explain the importance of recommendations aligning with results as a by-product of the overall purpose of the marketing research project.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.