Assignment: Stakeholder Project
Compose a report of 1100 words in which you:
i. Identify and describe a public issue relating to the company's social or environmental impact. Describe the public issue in terms of a performance-expectations gap.
ii. Propose a strategy to address that issue and explain your reasoning. What do you recommend the company do in this situation to narrow the performance-expectations gap?
iii. Identify the focal organization, the public issue under consideration, and the initial strategy recommended for management.
iv. Identify the company's relevant stakeholders with respect to the issue at hand and explain both the interests and salience of each stakeholder. Include no fewer than five stakeholder groups in your analysis (i.e., employees, shareholders, customers, suppliers, retailers, communities, non-governmental organizations, trade associations, governments, the general public, competitors---see Exhibit 1.B in our textbook). Make sure to consider power, legitimacy, and urgency when evaluating salience. Write one small paragraph about each stakeholder group included in your analysis. Remember, you are evaluating the interests of each stakeholder with respect to the strategy you have proposed. In other words, you must evaluate whether each stakeholder is for or against the proposed strategy.
v. Present the findings of your analysis in a stakeholder map. After constructing the stakeholder map, briefly discuss whether any stakeholder coalitions are likely to form.
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.