PROJECT ASSIGNMENT: STRATEGIC BUSINESS PLAN
•Project, A Comprehensive Case, CMC, Case Study is attached.
•The assignment is the development of a comprehensive Strategic Business Plan for CMC.
•Include the following:
1. Define the status of Coastal product(s) or service(s); financial status.
2. Identify the specific market.
3. Conduct market research (use Appendix).
4. Analyze the competition and determine their product's Competitive position.
5. Complete a basic SWOT analysis.
6. Describe proposed changes to the service process.
7. Evaluate the financial impact of new services.
8. Define a marketing plan.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- COASTAL-MEDICAL-CENTER-COMPREHENSIVE-CASE-STUDY.rar