Go to McKinsey & Company's Website and watch Michael Cui's video on disruptive technologies (11 min 38 s) -
https://www.mckinsey.com/industries/high-tech/our-insights/disruptive-technologies.
Use the Marketing Plan . With the fast-paced change of technology and its affect on consumer markets, select the piece of the Marketing Plan you believe to be the best way to plan ahead for change. Recommend two strategies that companies could put in place to help the emerging markets make the most of these technological advancements. Provide support for your response by citing at least one current news article.
Target Market Who are you targeting, specifically? Where can you find them?
Unique Selling Position What makes your products or services unique? USP tips.
Value to Customers Why will your customers choose you? What value do you offer?
SWOT Analysis What are your strengths, weaknesses, opportunities and threats? SWOT tips.
Competitors Who are your top 3 competitors? What is their SWOT?
Pricing Strategy What will you charge for your products or services (now and later)? Why?
Promotion Strategy How will you generate interest, leads and conversions?
Marketing Goals What results do you want to achieve from your marketing activities (in 1 month, 3 months, 6 months & a year)? SMART goals tips.
Budget How much are you willing to spend per month on marketing?
Action Items What will you do to promote your business (in 1 month, 3 months, 6 months & a year)?