Homework
Instructions
Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.
Checklist: Create a CRM Plan addressing the following:
a. Write a synopsis of the problems.
b. State the SMART goals to resolve the problems.
c. Describe alignment of mission to market and branding.
d. Outline training of staff.
e. Explain how you will create brand awareness.
f. Provide opportunities for product testing.
g. Identify customer touch points and explain how addressed.
h. Describe promotion of IW to create brand loyalty.
i. Explain how you will create value for customers from their point of view.
j. Provide a follow-up and summary of your plan.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.