Describe primary variables used in marketing segmentation, Marketing Management

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Describe primary variables used in marketing segmentation

Problem: Describe the five primary variables used in the marketing segmentation process and provide examples of each type of variable with examples for each:

Geographic segmentation
Demographic variables
Geo-demographic variables
Psychographic variables
Behavioral variables.

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Marketing Management: Describe primary variables used in marketing segmentation

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Marketing Management: Describe primary variables used in marketing segmentation

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