Assignment
Product/service is: GrubHub)
MMIP - Services, Pricing and Distribution Questions (Chapters 14-18)
1) Describe the support services needed by buyers of the product/service (Grubhub). Describe the support services offered by the firm's main competitor. How are they different? (Ch. 14)
2) Describe post-sale service arrangements the firm does or should provide. How does the firm's repair/service(Grubhub) efforts impact customer satisfaction? (Ch.14)
3) Discuss the firm's new product screening process. Discuss possible sources of new product ideas. (Ch. 15)
4) Discuss the firm's pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use(Grubhub). (Ch. 16)
5) Discuss the firm's distribution strategy. Explain the channels used to distribute the product(Grubhub). (Ch. 17)
Textbook: Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN:9780133856460.
Format your assignment according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.