Assignment:
Q1. Describe personality trait theory. Give five examples of how personality traits can be used in consumer research.
Q2. How can a marketer of perfume use research findings that indicate a target market consists primarily of inner-directed or other-directed consumers? Or of consumers who are high (or low) on innovativeness?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.